[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.poslednivrchol.cz\/marketingovy-mix-firmy\/#Article","mainEntityOfPage":"https:\/\/www.poslednivrchol.cz\/marketingovy-mix-firmy\/","headline":"Marketingov\u00fd mix firmy","name":"Marketingov\u00fd mix firmy","description":"Marketingov\u00fd mix tvo\u0159\u00ed 4 n\u00e1stroje tzv. 4P \u2013 tedy produkt (product), cena (price), distribuce (place) a propagace (promotion). Produkt Produkt je nejd\u016fle\u017eit\u011bj\u0161\u00ed n\u00e1stroj, proto\u017ee tvo\u0159\u00ed podstatu na\u0161\u00ed firmy a d\u00edky n\u011bkomu uspokojujeme pot\u0159eby z\u00e1kazn\u00edk\u016f. Je tak d\u016fle\u017eit\u00e9 v\u011bd\u011bt, jak\u00fd produkt \u010di slu\u017ebu budeme nab\u00edzet a v\u00a0jak\u00e9m objemu a sortimentu. U slu\u017eby je tak\u00e9 d\u016fle\u017eit\u00e9 si […]","datePublished":"2017-01-27","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.poslednivrchol.cz\/author\/#Person","name":"poslednivrchol.cz\n","url":"https:\/\/www.poslednivrchol.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/70bfba35016f640cc40a20bdb6eeeb519f15df7de2446955eee0a1f10ed86e77?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/70bfba35016f640cc40a20bdb6eeeb519f15df7de2446955eee0a1f10ed86e77?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"poslednivrchol.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.poslednivrchol.cz\/marketingovy-mix-firmy\/","about":["Podnik\u00e1n\u00ed"],"wordCount":408,"articleBody":"Marketingov\u00fd mix tvo\u0159\u00ed 4 n\u00e1stroje tzv. 4P \u2013 tedy produkt (product), cena (price), distribuce (place) a propagace (promotion).ProduktProdukt je nejd\u016fle\u017eit\u011bj\u0161\u00ed n\u00e1stroj, proto\u017ee tvo\u0159\u00ed podstatu na\u0161\u00ed firmy a d\u00edky n\u011bkomu uspokojujeme pot\u0159eby z\u00e1kazn\u00edk\u016f. Je tak d\u016fle\u017eit\u00e9 v\u011bd\u011bt, jak\u00fd produkt \u010di slu\u017ebu budeme nab\u00edzet a v\u00a0jak\u00e9m objemu a sortimentu. U slu\u017eby je tak\u00e9 d\u016fle\u017eit\u00e9 si promyslet, jak ji budeme nab\u00edzet, slu\u017eba nen\u00ed fyzick\u00fd produkt a nem\u016f\u017ee se tak odd\u011blit od sv\u00e9ho poskytovatele.CenaD\u016fle\u017eit\u00fdm n\u00e1strojem je tak\u00e9 cena, ta je zdrojem p\u0159\u00edjm\u016f v\u00a0podniku a je tak velmi d\u016fle\u017eit\u00e1 pro existenci podniku. D\u016fle\u017eit\u00e9 je zejm\u00e9na, aby cena kryla n\u00e1klady a firma nezkrachovala, d\u00e1le tak\u00e9 aby firma m\u011bla n\u011bjak\u00fd zisk. Mus\u00edme se na to v\u0161ak koukat i z\u00a0pohledu z\u00e1kazn\u00edk\u016f, kolik jsou ochotni za n\u00e1\u0161 produkt nebo slu\u017ebu zaplatit, pokud budeme m\u00edt cenu p\u0159\u00edli\u0161 vysokou, kter\u00e1 n\u00e1m sice pokryje n\u00e1klady, ale z\u00e1kazn\u00edci ji nezaplat\u00ed a tak ve v\u00fdsledku tak nebudeme m\u00edt nic. Z\u00e1kazn\u00edci rad\u011bji nakoup\u00ed u konkurence, kter\u00e1 m\u016f\u017ee m\u00edt ceny levn\u011bj\u0161\u00ed. Konkurenci je tak t\u0159eba tak\u00e9 vz\u00edt v\u00a0potaz.DistribuceP\u0159i tvorb\u011b marketingov\u00e9 mixu nesm\u00edme zapomenout tak\u00e9 na distribuci. Tedy, jak budeme dan\u00fd produkt distribuovat, jak\u00e9 distribu\u010dn\u00ed cesty pou\u017eijeme.V\u00a0p\u0159\u00edpad\u011b slu\u017eeb je distribu\u010dn\u00ed cesta p\u0159\u00edm\u00e1, ale m\u016f\u017ee zahrnovat r\u016fzn\u00e1 p\u016fsobi\u0161t\u011b \u010di um\u00edst\u011bn\u00ed a velkou roli zde tedy hraje geografie.PropagacePosledn\u00ed n\u00e1strojem je propagace. Reklama, podpora prodeje nebo public relations, to v\u0161e jsou formy propagace. Hlavn\u00edm \u00fa\u010delem propagace je \u0161\u00ed\u0159en\u00ed informace o slu\u017eb\u011b nebo v\u00fdrobku a uv\u00e9st ho ve zn\u00e1most a m\u016f\u017eeme ji d\u011blit na p\u0159\u00edmou a nep\u0159\u00edmou. Nep\u0159\u00edm\u00e1 propagace nen\u00ed zam\u011b\u0159en\u00e1 na konkr\u00e9tn\u00edho z\u00e1kazn\u00edka, ale plo\u0161n\u011b na c\u00edlovou skupinu z\u00e1kazn\u00edk\u016f, propagace prob\u00edh\u00e1 nap\u0159\u00edklad formou let\u00e1k\u016f, katalog\u016f, inzerce nebo webov\u00fdch str\u00e1nek. Naopak propagace p\u0159\u00edm\u00e1 sm\u011b\u0159uje na konkr\u00e9tn\u00edho z\u00e1kazn\u00edka a v\u011bt\u0161inou navazuje na nep\u0159\u00edmou propagaci. P\u0159\u00edm\u00e1 propagace prob\u00edh\u00e1 formou telefonn\u00edho hovoru, e-mailu, dopisu apod.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Marketingov\u00fd mix firmy","item":"https:\/\/www.poslednivrchol.cz\/marketingovy-mix-firmy\/#breadcrumbitem"}]}]